Tuesday, October 27, 2020

Commercial Blog Post October 2020

 


Monopoly Commercial Reflection

    The product our team agreed on was the board game Monopoly. The original concept was that we would recreate a game of Monopoly in real life, then at the end reveal that it was all in the imagination of the people playing Monopoly. There was some disagreement on how exactly this would be made. I thought we should cut from the players playing monopoly to the real life version of what they were doing but everyone else thought it would be better to surprise the viewer so we went with that. We began filming this commercial but then we scrapped it to do the current commercial instead: A comedic game of monopoly.

    I was the editor for this project. Once the video was filmed, I was a bit time constrained editing it because I had one day to edit and turn it in, but it wasn't a huge deal because I didn't really need to do very advanced editing for this video. It was hard to get to exactly 1 minute for this because when I edited it the way I thought would look best, it ended up being about 45 seconds, which meant I had to lengthen a few clips, mainly the zoom in on Alex's face. After I was done editing and turned the video in, I came back later to add the whip pan effect which made the commercial a lot better.

In conclusion, creating this video was a bit of a messy process and I think what we lacked was a clear vision of what the commercial would be. If we put more effort into planning the video, I think it could've turned out a lot better.

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