Thursday, December 7, 2017

Logo


Logo Design


Process


I started off by sketching logo ideas on a piece of paper. After I had drawn many logos, I narrowed it down to the best ones. Eventually, I decided on the logo with my initials on it. I made it in Adobe Illustrator, and started off with just a black and white logo. Afterwards, I experimented with my logo to find the best shape, colors, and typeface. Once I was satisfied with a logo, I still tried a few more things to see if I'd like it better. My second logo was my favorite, so it's my final choice.

Meaning

For the colors, I chose to have a green and blue gradient. The blue symbolizes trustworthiness and loyalty. I included green because it's a refreshing and peaceful color. Green is often used positively, and gives a sense of harmony. I used a circle for the logo because they tend to suggest friendship, unity, and other positive messages. For the font, I just tried to not use a font with serifs, because those make words look less energetic.

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